Bringing physicians closer through an intuitive platform that combines medical research, clinical trials, and peer-shared insights, Hippra empowers healthcare professionals to connect, collaborate, and stay informed in their journey to advance patient care.
Health Care Technology
UX Optimization
Web Design
Overview
Project Type: Startup Product Design
Team: 3 Interns
Role: UX Designer
Responsabilities: Redesign logo, improve old designs, and create a user dashboard
Timeline: Still in progress
Problem
The previous logo does not meet branding guidlines, and conflicts with international regulations, requiring a complete redesign. Additionally, many old designs needed improved accessibility, and essential platform pages, such as the user dashboard and clinical trials page, were missing.
Tools:
Solution
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Collaborate with teammates to create a compliant logo that maintained brand integrity.
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Enhance the platform’s UI/UX by refining outdated designs with accessibility best practices.
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Design and prototype new platform pages, such as the user dashboard a clinical trials page, and ensure functionality and consistency with the overall interface.
Goals
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Ensure compliance with international branding regulations.
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Provide a cohesive space for professional growth and medical innovation.
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Enhance accessibility and usability for healthcare professionals.
Implementing Solution Goals Into Wireframes
Final Redesigns
Before
The old Clinical Trials page is busy and overwhelming with no clear visual pathway
After
Making the tabs show one page at a time eliminates confusion and shows a more manageable amount of content at one time.
Before
After
The old design of the user sign up confirmation page displayed poor visual hierarchy with misaligned elements while the redesign provies more information into the prgress of the sign up process and has a more welcoming display with aligned elements enhancing user expereince and accessibility.
Design Challenges
During the development Hippra’s old logo was tested as it was said that an aspect of the design was reminiscent of the American Red Cross design. This conflicted with guidelines set by the Committee of the American Red Cross and needed to be addressed. This necessitated a redesign of the logo, impacting previously created branding materials, prototypes, and designs. The challenge was balancing the brand update while maintaining coherence across the platform. The need to replace the old logo also affected consistency in prototypes and marketing assets, requiring additional adjustments to align the user interface and branding.
The new logo retained the essence of Hippra’s brand identity while complying with international regulations.
Website Demo and Takeaways
Through iterative design and adaptability, Hippra was transformed into a functional, user-centric platform. This project highlights the importance of flexibility in design and branding, especially when external regulations necessitate major changes mid-project. It also emphasized how prototypes serve as valuable tools for early feedback, even with incomplete branding updates.